PRIVACY POLICY

Last Updated: 10/27/2020

Mercato, Inc. ("Mercato," "we," "us" or "our") provides an online grocery delivery platform where customers can shop at independent, neighborhood grocers. This Privacy Policy is designed to help you understand how we collect, use, and share your personal information and to help you understand and exercise your privacy rights.

01. SCOPE

02. PERSONAL INFORMATION WE COLLECT

03. HOW WE USE YOUR INFORMATION

04. HOW WE DISCLOSE YOUR INFORMATION

05. YOUR PRIVACY CHOICES AND RIGHTS

06. SECURITY OF YOUR INFORMATION

07. INTERNATIONAL DATA TRANSFERS

08. RETENTION OF PERSONAL INFORMATION

09. SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS

10. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS

11. CHILDREN'S INFORMATION

12. OTHER PROVISIONS

13. CONTACT US

SCOPE

This Privacy Policy applies to personal information processed by us, including on our websites, mobile applications, and other online or offline offerings. To make this Privacy Policy easier to read, our websites, mobile applications, and other offerings are collectively called "Services".

PERSONAL INFORMATION WE COLLECT

The categories of personal information we collect depend on how you interact with us, our Services and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.

A. Information You Provide to Us Directly

We may collect the following personal information that you provide to us based on how you interact with us. For example, we may collect information from the customers of our merchants and website visitors ("users") and the merchants on our platforms ("merchants").

  • Merchant Account Creation: We may collect information when you create a merchant account, such as name, business email address, job title, business phone number, zip code, and employer or store name.
  • User Account Creation: We may collect information when you create a user account, such as name, zip code, email address, and password.
  • Delivery and Purchase Information: We may collect information associated with your grocery deliveries, such as delivery address, and purchase history. We may also collect your date of birth and government ID if you are purchasing alcohol to confirm that you are of legal age in your jurisdiction.
  • Payments: We may collect personal information and details associated with your purchases, including payment information. Any payments made via our Services are processed by third-party payment processors, such as Stripe.
  • Your Communications with Us: We may collect personal information, such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter or loyalty program, request customer or technical support, apply for a job or otherwise communicate with us.
  • Surveys: We may contact you to participate in surveys.
  • Interactive Features: We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., commenting functionalities, blogs, and social media pages).
  • Sweepstakes or Contests: We may collect personal information you provide for any sweepstakes or contests that we offer.
  • Conferences, Trade Shows, and Other Events: We may collect personal information from individuals when we attend conferences, trade shows, and other events.
  • Business Development and Strategic Partnerships: We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.
  • Job Applications: We may post job openings and opportunities on our Services.

B. Information Collected Automatically

We may collect personal information automatically when you use our Services:

  • Automatic Data Collection: We may collect certain information automatically such as your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, browser or device information, location information, and Internet service provider.
  • Location Information: We may collect precise location information, such as when you provide your delivery address for grocery deliveries.
  • Cookies, Pixel Tags/Web Beacons, and Other Technologies: We may use various technologies to collect information through your use of our Services.

C. Information Collected from Other Sources

We may obtain information about you from other sources, including through third-party services and Delivery Providers.

HOW WE USE YOUR INFORMATION

We use your information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services.

A. Provide Our Services

We use your information to fulfill our contract with you and provide you with our Services, such as managing your information and accounts, providing access to certain areas, and answering requests for customer or technical support.

B. Administrative Purposes

We may use your information for various administrative purposes, such as pursuing our legitimate interests, detecting security incidents, measuring interest and engagement in our Services, and ensuring internal quality control.

C. Marketing and Advertising our Products and Services

We may use personal information to tailor and provide you with content and advertisements as permitted by applicable law.

D. Other Purposes

We also use your information for other purposes as requested by you or as permitted by applicable law.

HOW WE DISCLOSE YOUR INFORMATION

We disclose your information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer.

A. Disclosures to Provide our Services

The categories of third parties with whom we may share your information are described below:

  • Service Providers: We may share your personal information with our third-party service providers to help us provide our Services.
  • Merchants and Delivery Providers: In order to fulfill and deliver your order, we may share your personal information with Merchants and Delivery Providers.

B. Disclosures to Protect Us or Others

We may access, preserve, and disclose any information if required or appropriate to comply with law enforcement or protect rights.

C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers

If we are involved in a merger or acquisition, your information may be sold or transferred as part of that transaction.

YOUR PRIVACY CHOICES AND RIGHTS

The privacy choices you may have about your personal information are determined by applicable law. You may opt-out of certain communications or adjust tracking preferences.

SECURITY OF YOUR INFORMATION

We take steps to ensure your information is treated securely and in accordance with this Privacy Policy. However, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us.

INTERNATIONAL DATA TRANSFERS

All information processed by us may be transferred, processed, and stored anywhere in the world, including the United States.

RETENTION OF PERSONAL INFORMATION

We store personal information for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected.

SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS

This Supplemental Notice for California Residents only applies to our processing of personal information under the CCPA. The CCPA provides California residents with the right to know what categories of personal information Mercato has collected about them.

Category of Personal Information Collected by Mercato Category of Third Parties Information is Disclosed to for a Business Purpose
Identifiers Advertising networks, Data analytics providers, Social networks, Service providers, Merchants, Delivery Providers
Commercial information Advertising networks, Data analytics providers, Service providers, Merchants, Delivery Providers
Internet or other electronic network activity Advertising networks, Data analytics providers, Social networks, Service providers
Geolocation data Service providers, Advertising networks, Social networks, Merchants, Delivery Providers
Inferences drawn from other personal information Service providers, Merchants

SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS

If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Information to third parties. Please note that we do not currently sell your Personal Information under Nevada law.

CHILDREN'S INFORMATION

The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children.

OTHER PROVISIONS

Third-Party Websites/Applications: The Services may contain links to other websites/applications and other websites may reference our Services. We encourage users to read the privacy policies of each.

CONTACT US

If you have any questions about our privacy practices or this Privacy Policy, please contact us at:

Mercato.com
550 West B Street 4th Floor San Diego, CA 92101
notices@mercato.com

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